Privacy Policy

PRIVACY POLICY

Olfentia — Last updated: 16/02/2026


This Privacy Policy describes how Olfentia ("we", "our", or "us") collects, uses, and discloses your personal information when you visit or make a purchase from olfentia.com (the "Website"). By using our Website, you agree to the collection and use of information in accordance with this policy.


1. Information We Collect

When you visit our Website, we automatically collect certain information, including:

  • Device information and browser type
  • IP address and approximate location derived from it
  • Time zone and language settings
  • Pages viewed, links clicked, and interactions with the Website
  • Referral URLs and traffic source data
  • Cookies and similar tracking technologies (see Section 4)

When you make a purchase or create an account, we may collect:

  • Full name
  • Billing and shipping address
  • Email address and phone number
  • Payment information (processed securely by our payment provider — we do not store card data)
  • Order history and purchase details


2. Legal Bases for Processing Your Data (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data under the following legal bases as required by the General Data Protection Regulation (GDPR):

  • Performance of a contract: to process your orders, manage your account, and provide customer support.
  • Legitimate interests: to improve our Website, prevent fraud, analyze performance, and send marketing communications where permitted.
  • Consent: to place non-essential cookies and deliver personalized advertising. You may withdraw consent at any time.
  • Legal obligation: to comply with applicable laws and regulations.


3. How We Use Your Information

We use the information collected for the following purposes:

  • To process and fulfill your orders
  • To communicate with you about your orders and account
  • To improve Website functionality and user experience
  • To prevent fraud and maintain security
  • To provide customer support
  • To analyze Website traffic and performance
  • To deliver personalized advertisements and marketing communications (see Section 4)


4. Advertising, Marketing & Tracking Technologies

We use cookies and third-party advertising tools to display relevant ads to users who have visited our Website. Specifically, we use the Meta Pixel (Facebook Pixel), a piece of code installed on our Website that allows Meta Platforms, Inc. to track user behavior on our site for the purposes of:

  • Measuring the effectiveness of our advertising campaigns
  • Building custom and lookalike audiences for advertising on Facebook and Instagram
  • Retargeting users who have visited our Website or viewed specific products

We also use the following advertising platforms which may use cookies or similar technologies to display relevant advertisements based on your browsing behavior:

  • Meta (Facebook & Instagram) — via the Meta Pixel
  • Google Ads — via Google Analytics and Google Tag Manager
  • TikTok Ads — via the TikTok Pixel

You can opt out of personalized advertising by visiting:

  • Facebook: www.facebook.com/adpreferences
  • Google: adssettings.google.com
  • Your browser settings (to disable cookies)
  • The Digital Advertising Alliance opt-out page: optout.aboutads.info


5. Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies to improve user experience and Website performance. Cookies are small data files placed on your device. We use the following types of cookies:

  • Essential cookies: required for the Website to function (e.g., shopping cart, login sessions). These cannot be disabled.
  • Analytics cookies: help us understand how visitors interact with our Website (e.g., Google Analytics).
  • Advertising cookies: used by our advertising partners (Meta, Google, TikTok) to deliver relevant ads and measure campaign performance.

When you first visit our Website, you will be presented with a cookie consent banner. You can manage or withdraw your cookie consent at any time through the cookie settings on our Website or through your browser settings.


6. Sharing Personal Information

We may share your personal information with trusted third-party service providers strictly for the purposes described in this policy. These include:

  • Payment processors (e.g., Shopify Payments, PayPal, Stripe) — to securely process transactions
  • Shipping and fulfillment partners — to deliver your orders
  • Marketing and analytics providers (e.g., Meta, Google, TikTok) — to run advertising campaigns and analyze Website performance
  • Customer support tools — to manage communications with customers

These service providers are contractually obligated to use your personal information only as necessary to perform their services and in compliance with applicable laws. We do not sell your personal information to third parties.


7. International Data Transfers

Olfentia is operated by LG Edition Ltd, registered in Bulgaria (European Union). When we share your data with third-party service providers such as Meta Platforms, Inc. and Google LLC, your personal information may be transferred to and processed in countries outside the European Economic Area (EEA), including the United States.

These international transfers are carried out under appropriate safeguards, including:

  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • Adequacy decisions where applicable

By using our Website and submitting your personal information, you acknowledge that your data may be transferred internationally as described above.


8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, or as required by applicable law. Specifically:

  • Order and transaction data is retained for a minimum of 7 years for accounting and legal compliance purposes.
  • Marketing data is retained until you opt out or withdraw consent.
  • Website analytics data is typically retained for 26 months.

When your data is no longer needed, we will securely delete or anonymize it.


9. Security

We implement industry-standard security measures designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include SSL/TLS encryption for data transmission and access controls for our systems.

However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security.


10. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

For users in the EEA / United Kingdom (GDPR):

  • Right of access: request a copy of the personal data we hold about you
  • Right to rectification: request correction of inaccurate or incomplete data
  • Right to erasure ("right to be forgotten"): request deletion of your personal data
  • Right to restriction of processing: request that we limit how we use your data
  • Right to data portability: receive your data in a structured, machine-readable format
  • Right to object: object to processing based on legitimate interests or for direct marketing
  • Right to withdraw consent: where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing
  • Right to lodge a complaint: you have the right to lodge a complaint with your local data protection authority. In Bulgaria, this is the Commission for Personal Data Protection (CPDP): www.cpdp.bg

We will respond to all legitimate requests within 30 days. If your request is complex or numerous, we may extend this period by a further two months and will notify you accordingly.

For California residents (CCPA / CPRA):

  • Right to know: request information about what personal data we collect, use, disclose, and sell
  • Right to delete: request deletion of personal data we have collected from you
  • Right to opt-out: you have the right to opt out of the "sale" or "sharing" of your personal information. Note: we do not sell personal information in the traditional sense, but sharing data with advertising partners for cross-context behavioral advertising may qualify under California law. To opt out, visit our Website footer or contact us at the address below.
  • Right to non-discrimination: we will not discriminate against you for exercising your privacy rights

California residents may submit requests by contacting us at: olfentia-support@olfentia.com


11. Children's Privacy

Our Website is not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately and we will take steps to delete it.


12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other operational needs. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.


13. Contact Information

For any questions, requests, or concerns about this Privacy Policy or how we handle your personal data, please contact us:

Email: olfentia-support@olfentia.com

Postal address:

LG Edition Ltd

7A 6-ti Septemvri Street, Floor 3

1000 Sofia, Bulgaria

VAT: BG206984844


© 2026 Olfentia / LG Edition Ltd — All rights reserved.